Is This Email Trash Or Treasure?

Think about how many emails you get in one day. Today’s generation of professionals did not have the benefit of a course in E-tiquette. Consequently, we flew by the seat of our pants for a bit. It’s time to rein it in. It is essential to deliver each piece of communication in a clear, accurate and professional manner. This is particularly true in E-blasts and in sending email to someone who doesn't know you.
Ensure that the emails you send stand out from the rest and are opened and read. Everything you send makes an impression on the reader. Here are some surefire ways to make sure your emails don’t end up in the trash.

1. Always send your email to yourself first to ensure it looks the way you intended. Reread what you have written from an impersonal standpoint. Watch for remarks that may be misconstrued by the reader or are unclear in the content.

2. If someone requested information about a certain topic and you are responding, be concise in your reply. You might alienate them by sending extraneous information or information not relevant to the topic.

3. Keep the language professional. You never know where the email could be forwarded. You don’t want anything you have written to be taken out of context.

4. Blind carbon copy yourself when you send the final version of the email to the recipient. This will ensure that it was transmitted properly. Print a copy of it and use it as a follow-up reminder and send it as snail mail.

5. Make sure everyone understands the way your email broadcast works, i.e., frequency, call to action, removal process, etc. Make sure your email has a signature SIG file too. Nothing worse to have important correspondence and the sender is unknown.

6. Don't send email broadcasts on Mondays and Fridays unless it’s something the recipients are expecting. Tuesday after 9:00 AM is the best time followed by Wednesday and Thursday. Steer clear of holidays too unless your email has holiday related content.

7. Don't use hype or words that might make the email resemble spam, i.e., free, winner, bonus, gift, etc.

8. Spend as much time on the subject line of your email as you do on the contents of it because it won't matter what's inside if no one opens the email. If it’s everyday news, it won't be opened. It is important to capture the receiver’s attention and compel him or her to open your email. To get people to open your emails make sure the subject is relevant to the audience. Try to limit to 26 characters or 5 or six word.

9. Track what subject words work and which ones don’t’. Switch the words around send half one way and half another. Then track their success rates. If the word doesn't work substitute for it with a synonym.

10. Find out your email is rejected. You could have a problem with a banned word in the subject line that won’t allow transmission or a spam filter may be in place but the receiving company. It also helps to evaluate what causes people to delete your email without even opening it.

11. Make sure you set your account to so it won’t disclose whom the other recipients are. People hate when their email address is exposed to a group of people.

So get busy using email to market yourself.

http://ezinearticles.com/members/mem_pics/JoAnn-Hines_3159.jpg" border="0" alt="JoAnn Hines - EzineArticles Expert Author">

Discover the easy way to make yourself stand out from others. How to become an expert in your field; How to write a better resume; How to write a personal press release; How to accomplish things no one else is doing and to get people to think about you in ways they have not thought before and much more including critical checklists for those important business meetings.

This indispensable workbook will show you specific ways to accomplish your personal branding goals and launch your career into the stratosphere. We have done all the work for you with guidelines, cheat sheets and easy-to-use templates to customize for your own use.

So don't put off building your brand any longer. Don't wait till your associates get your promotion or raise or even a better job.

Order Packaging Yourself now @ http://www.packaginguniversity.com/pkgustorefront.htm

If you find that the strategies and tactics in these materials don’t work for you or in your business, we don’t feel like we should keep your money. We want you to try them for 30 days with zero risk.

Related articles