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Home::Email Marketing
Understand the Backend
Author : Sorna Devadas
Being a web developer when you mention the backend, I immediately think of database and content management system. In this article we’ll talk about the backend in a different light. The major source of profits from your online enterprise and you don’t have to be technical to implement what you learn. The backend refers to the income generated from the people that bought your initial product by purchasing from you again and again. The backend is where most of the money is made online. Getting the first sale is the most challenging part, once you’ve made your first sale, the customer will now how much value you’re adding into their lives. A lot of marketers are happy to make the first sale with little or no profit because they realize the potential for profits in the backend. You can email your customers whenever you want and when you create a new product, there’s an instant explosion of sales. Heres an example, let’s assume you have a product that sells for $49 and you move 10 per week. After 6 months that’s a tidy profit of $12,740. Let’s say you launch a new product that sells for $97 and send an email to all the people that bought your first product mentioning a 3-day only sale If 20% (a reasonable proportion) bought your next product, that’ll be 52 people buying a product at $97, you’d make $5,044 in just a few days. That’s over 10 weeks of normal sales in just 3 days, spectacular! Now what you can do, is pre-program an autoresponder so that those people who now buy your first product after a few days have the opportunity to buy your second product. That’s a automatic system to upsell your customers and improve the amount of sales per visitor to your website. Initially, focus on that first sale and this knowledge will no doubt prove profitable. Hope you received useful information in this article. To find out more about how to manage the backend and for more powerful concepts, visit http://www.internetwealthmentor.com.
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