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Home::ECommerce
How a Single Paragraph Boosted My Adsense Profits
Author : Christine Darrington
Copyright 2006 Christine Darrington
One of the most wonderful opportunities for bloggers and
webmasters has got to be Google's Adsense program. Recently I
discovered yet another easy technique for boosting traffic on
one of my websites where I use Google's Adsense program to
produce revenue. More traffic of course means more clicks!
If you want to improve on your results, tracking is vital.
Without tracking, it's like you're walking in the dark. Things
are harder to find and most likely your going to trip and fall.
Turning on the lights is a simple answer to your problem. The
same is true for figuring out how to improve your Google Adsense
revenue.
Tracking your results will reveal important data that will help
to pin point the reason why one web site, or even a particular
web page is getting better results.
When one particular site started to receive the majority of
clicks I carefully analyzed the data to find out why.
Even if several of your web site pages rank high in the search
engine results, that does not guarantee your link will be
clicked on. The following three elements are what I found to be
helping my site draw more attention that other results:
#1. The keyword phrase they were searching for was highlighted
in the results as the link. #2. The description under the
keyword offered a solution to their problem. #3. My domain name
related to their search term needs.
Let me give you an example:
Let's say you're looking for a flea remedy for your cat. In the
search box you type in the keyword phrase, "Flea remedy for
cats". As you are searching through the results this is what an
irresistibly clickable result link might it look like:
#1. "Flea Remedy" (this is the linked result) #2. "This flea
remedy was wonderful. It rid my cat of fleas without harmful
chemicals...." (This is the description under the highlighted
link result) #3. ...wonderfulcatremedies.com/catflea-remedy.htm
(This is the domain name listed under the description, this is
not an actual website link)
Notice the keyword is part of the clickable link result. Next
you see the description. If you were looking for a flea remedy,
wouldn't you want to click on that link? Even the domain name is
appealing because it not only relates to your flea problem it
promises the solution.
My top producing Adsense site is receiving good traffic due to
those three elements. The paragraph the search engine is picking
up is the first paragraph under my Google Adsense ads.
The particular description that was really drawing people in was
actually a testimonial of the product that I was offering on
several of the pages receiving a high traffic volume.
The search engines will not always include the description that
you'd like them to. However, knowing that the first paragraph
and the headings are mainly what I see showing up in the search
engines, and those that have an irresistible heading or
paragraph are receiving more traffic, you better believe I'll be
making sure these two things are teaked on each and every page
of my sites.
I am currently receiving about a 13.2% click-through rate and
averaging .61 cents per click. Now if I can bring my daily
traffic up to 1000 page views per day I'd be earning about
$70.00 per day. I'm not there yet, but at least I'm seeing
progress through tracking I've been able to raise my
click-through rate from 6.7% back when I first started in
August, to 13% in Jan. 2006.
So, the bottom line is this. Track your results or your results
won't be worth tracking!
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