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Home::Copywriting
Charles Brown
Author : Make Your Web Content Search Engine Friendly
Lately I've been noticing a lot of website operators who are
missing out on a very important opportunity whenever they post a
new article or new content to their websites. Sure the new
content may be very informative, and well written, but it often
neglects one crucial nuance unique to writing for the internet:
search engine optimization.
Most new visitors find a site from search engines like Google,
Yahoo and their brothers. Your job, whenever you are adding new
content to your site, is to make it easier for these search
engines to find you and lead visitors to your site.
Hopefully, you all ready have a list of keywords your visitors
will be using to look for your site when they start their
searches at the search engines. (If you don't, you have a lot of
work to do before you are even at square one. I would start by
looking at your competitors' websites and identifying the
keywords they are using).
Once you have your list of keywords, You can use them each time
you write new articles or new content for your website.
· Place the list of keywords in front of you each time you
write new web content. Whenever appropriate, salt these words
into your article. For example, if your site is selling an
instruction video on improving a golfer's golf swing, and your
key words are, "better swing,""longer distance," "increase
distance," or "improve your swing;" then you will
want to scatter these words and phrases throughout the text of
your article.
· Use sub headings whenever possible. Search engines seem to pay
particular attention to headlines and subheadings, even more
than to regular text. So don't pass up the opportunity to use
your keywords whenever you have a headline or subheading.
· Search engines do not read graphics, they only read text. Very
often your carefully-placed keywords are wasted in the midst of
a graphic. When this happens, the search engine skips right over
it and fails to record its existence. Many highly skilled web
designers are simply not aware of this. Their strength is
designing nifty-looking graphics and artistic lettering.
Unfortunately, there has not been a search engine made with an
appreciation for art. Search engines only read text.
· Incorporate links to other relevant sites. Particularly sites
that utilize your chosen keywords in their names. Not only do
useful links make your site a valuable reference for your
visitors, the search engines also pick up those links and the
keywords in the other sites' names.
Now whenever you write an article for your website, you can also
use it to attract the attention of the search engines, and by
extension, new visitors. As long as this new content is within
the same general theme as the rest of your site, you should have
no difficulty salting the new content with the very same
keywords you are using to establish your site's identity.
Good luck! Now go forth and get visitors.
COPYRIGHT © 2005, Charles Brown
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