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Home::Copywriting
How to "Disguise" Your Sales Letters Online
Author : Andrew Clacy
How to “Disguise” Your Sales Letters Online
The Internet is known as the “Information Super
Highway” and that’s a term that every Internetmarketer should know by heart.
Why? People log onto the Internet to get information,not to be sold.
Many people online are turned off at anything thatresembles advertising. They completely ignore banner ads. And they're using that “pop-up” blocking softwarelike crazy to stop pop-up window ads altogether.
So what’s an Internet marketer to do?
Well, here’s an idea: Write books, articles and special reports.
Writing books, articles, and special reports as apromotional device isn't new. Businesses have been
doing it for years. Knowing that people likeinformation, coming out with an information product is
a proven way to build credibility for your servicewhile also promoting it. Online, this technique has
never been more powerful.
Think of what your prospects and customers want to doand why they come to you. Then pick some aspect ofthat subject and turn it into a special report.
For example, a tax attorney could write a reporttitled “10 ways to find hidden deductions in yourbusiness”. A florist might write a report on “How to
pick out the right flowers for the right occasion”.
The idea is to create a benefit-rich short articlethat people will want to read. And when they read it,they’ll think you’re the expert just because you wroteit, and the examples in it just happen to plug your
services.
Your report essentially becomes your sales letter.Here are some examples of booklets and reports from
real businesses:
Guarantee Mutual Life came out with "How to ProtectYour Business" U.S. Savings & Loan League came outwith "How to Stretch Your Dollar" National FootballLeague came out with "Official Record Book" AmericanCancer Society came out with "You Can Fight Cancer and
Win"
You too can create a report that offers realinformation to people while also plugging yourbusiness. Something as short as 400 words (about two
typed, double-spaced pages of text) would suffice.
Think of how your service benefits people, and then write an article that helps them perform that service
for themselves.
If you're a web programmer, it might be "5 Ways toProtect your eBooks from Hackers and ‘DownloadTheives’."
This is acceptable advertising online. When peopleread your report, they learn solid, helpfulinformation. They don't learn enough to replace you,
however. So when they need some programming done on their web site, you are the person they think of to
call!
Best riches,
Andrew Clacy
http://www.explosivecopycourse.com
About the Author
Hi there,
I'm a Fulltime Internet Marketer, Entrepeneur and Website Developer from
Albury, Australia
Owner of popular website http:/www.explosivecopycourse.com Related articles
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