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Home::Communications
Ad Copy Secrets
Author : John Neyman, Jr.
Who couldn't use some great ad copy tips once in awhile?! Here
are secrets shared by ad pros to use in your promotions online
and off.
1. DIGITAL IMAGES - Add images with your ad copy. Rule of thumb
here is NOT "the more the merrier." So choose one or two of your
best images. Don't have a camera or not great with it yet? Don't
worry. Surf the Internet or check software packages for images
that grant you permission for use. Simply type "free images to
use" into your favorite search engine. Or check places like
Amazon.com or Ebay.com for affordable image packages that fit
your industry needs.
2. PRICE - List your price and don't irritate people by playing
games and hiding it or leaving it out. People are bombarded with
sales commercials, postal mail, email, radio and television ads,
etc. They don't and won't waste time on hunting for your price.
Plus whenever you offer rewards or free bonus items in your ad
copy, make sure to include the dollar value beside each so that
people know they're getting a god deal and your package holds
more value overall.
3. TESTIMONIALS - Continually gather testimonials of all lengths
from your clients and sprinkle them throughout your ad copy.
Group some inside a yellow or blue (or other color that
coordinates with your marketing piece) box. List some in
individual boxes along with a photo of the person sharing
comments and his or her company name to add credibility. No need
to be book-length comments, either. "Those 1-liners stand out
and pull readers!"
4. HAND WRITTEN NOTE - Include a hand written notation or actual
letter with your ad copy. Write the note on the edge of the ad
so that it stands out, or write it on a small different colored
sheet of paper. For online use, scan it and publish it on the
web page or visit your favorite search engine and find a third
party solution under "website handwritten notes" for companies
like 3M Worldwide at www.3m.com .
The addition of a personal touch can always help increase sales.
Note: If your handwriting is difficult to decipher, maybe ask a
friend or colleague to re-write your copy first before it going
to press.
When you're finished, with your ad copy, go back and check for
areas of improvement. Even tiny changes can make huge
differences in response rates.
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