Here's A Little-Known Secret To Writing Copy, For Serious Copywriters Only Have you ever wondered how your copy sounds to your prospects when they're reading it? If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter. How To Pluck Fresh New Ideas For Writing Killer Sales Copy...Straight Out Of Thin Air! If you want to improve your writing, you probably spend a fair amount of time reading a variety of "How To Write Good Sales Copy" kinds of information. Winning The Customer Through Weakness There is a saying in my country that goes something like this: "A fisherman never says that his fish is bad!" But should he if he wants to make more sales? "Hype" has become a word that many online marketers are shying away from. Who are those people you're selling to? If you're in the IT business, that's an important question. Freelance copywriters on the Internet: How to tell the difference between heaven-sent and hack If you’re hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don’t envy you. "How To Make A Career Out Of Copyediting And Proofreading" Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. Subtle Emotion - The Key To Copy That Works by Karon Thackston © 2005 http://www. Ad Copywriting: Building Brand Equity one Word at a Time Ah…advertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Fixing Bad Web Site Copy Let’s face it – a lot of web pages and web sites out there could use a little improvement in the copywriting department! >From boring prose to bad sentence structure, from poor logic to inadequate copy optimization, I’ve seen it all. Hiring a GREAT Copywriter Hiring a great copywriter can be a challenge. Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly by Karon Thackston © 2005 http://www. Top 3 Rules for Writing Effective Copy One thing all successful Internet marketers have in common is that they're good copywriters. 2 Ways to Really Connect With Your Customer in Your Copywriting Copyright © 2005 by Bruce Carlson One of the least talked-about areas in copywriting education is voice. Review: The Step-by-Step Copywriting Course by Jill Whalen © 2005 http://www. Features vs. Benefits vs. End Results by Karon Thackston © 2005 http://www. Review: Landing Page Handbook: How to Raise Conversions by Karon Thackston © 2005 http://www. Creating A Search Engine Copywriting Plan by Karon Thackston © 2005 http://www. Writing To Overpower Your Competition by Karon Thackston © 2005 http://www. The Formulas Freelance Copywriters Employ When Creating Web Content What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. An Editor Spins Her Thoughts about Web Content A glossy magazine placed an advertisement on its Web site, targeting the publication’s upscale subscribers. Winning Words for the Web Winning Words for the Web by Oscar Bruce Copyright: 2005 Article Autoresponder: mailto:Winning_Words@epublishersresource. Five Sections of Your Copy Guaranteed To Get Read by Karon Thackston © 2005 http://www. Use a Guarantee In Your Headline To Increase Trust. Sometimes you can use a guarantee effectively in your headline. Personalize Your Headlines For Increased Profits! Personalizing your headlines to your target audience can significantly improve your sales response. "Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?" Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write? Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter. Top 3 Reasons Why Your Headlines Fail Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter. Increasing Conversions Through Action-Oriented Copywriting by Karon Thackston © 2005 http://www. Creating Messages That Get Optimum Results This is where the real meat of e-marketing begins. SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2 by Karon Thackston © 2004-2005 http://www.

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